MilliCare Floor & Textile Care Names Steve Willis as Network Managing Director

SPARTANBURG, S.C. – Commercial floor and textile care expert MilliCare has named Steve Willis as its network managing director. This top leadership role is responsible for leading all aspects of growth and performance within the global MilliCare franchise network.

Willis has over two decades of management experience and is a proven leader with extensive experience in sales, marketing and franchise development. In his most recent role as president of STEAMATIC® Restoration & Cleaning, he successfully led an international franchise system, providing strategic vision and direction for both the franchisees and the corporate team.

“Steve takes a team approach to improving operational efficiency,” said Bill Graves, vice president of commercial sales Americas for Milliken’s Floor Covering Division. “His high level of financial and strategic acumen will lead the MilliCare franchise network toward achieving their profitability and performance goals.”

Based in the Dallas-Fort Worth area, Willis will personally oversee the ongoing recruitment to grow the MilliCare network, overarching strategy for the business and leadership of the corporate team. Willis holds a Certified Franchise Executive (CFE) designation and is both an approved BOMI continuing education provider for property and facility managers and an IICRC Master Textile Cleaner. In addition, he is active in several industry associations and is a nationally recognized speaker, trainer and writer.

One of his top goals is increasing network engagement by implementing initiatives to elevate the MilliCare brand and business to new heights. “I’m looking forward to developing a long-term team strategy to support and benefit the MilliCare franchise network,” said Willis.